1:50 p.m. A funny thing happened on the way to the forum. Actually, on the
way to lunch. I met Alan
Rosenblatt, Associate Director of Online Advocacy for the Center for American
Progress Action Fund. Alan had very graciously agreed to walk me to lunch and
possibly introduce me to Josh
Levy, editor, blogger, and panelist here at the conference. I'm a fan and had
asked for an interview. I'm still waiting to hear back. Thought I could
streamline the process.
But as luck would have it, as I'm hanging out
with Alan around the buffet, who should he greet but none other than Phil Noble.
Yes, that Phil Noble, the one whose name I misspelled in the prior
post and who was nowhere to be found in the morning break-out session.
Faced with the choice of continuing to seek out Mr. Levy or hang out
with Phil Noble, I did what any self-respecting blogger would do.
I let Alan walk into the banquet room without me. I may be
green, but I'm savvy enough to recognize opportunity when it comes knocking on
my the door. I hope Alan will forgive me. I certainly want to get to know him
better and locate the elusive Mr. Levy, but when Phil Noble is willing to talk
with you and the rest of the conference is chowing down, you stop and
listen.
Mr. Noble and I began discussing the current campaign, his
interest in politics, and when he first became interested in the political
process. And then, he began to tell the most fascinating story. I couldn't
resist. I took out the recorder. For what it's worth, here is my interview with
the, as John Harwood of the Wall Street Journal describes him,
"...maestro of forward-looking campaigns."
Me: When did you first
become interested in politics
Phil Noble: I was nine
years old and I was walking through the living room, and my dad was sitting
watching the Kennedy-Nixon debate. And he said, "Come here, boy. Watch this."
So, I sat and watched it...
Me: ...and it was
1960...
Phil Noble: It was 1960. I was nine years old, and I
watched the debate, and when it was over, my dad said, "Well, what do you
think?" And I said, "Well, I kinda liked that Kennedy guy." And he said, "Well,
why don't you go out there?" And much to my amazement, he told me where the
Democratic party headquarters was, so the next day, I just go, I got on my
little red bicycle and rode down there and walked in the front
door.
Me: And in those days, did you have to have anyone accompany
you?
Phil Noble: No, no, no, of course not, no. This is just the
small town south, right? I walked in the door fully expecting to see John
Kennedy sitting there behind the desk, but he wan't there -- his pictures were
there -- and it was exciting! People were running around and the phones were
ringing, the hand-cranked mimeograph machine was going, and I was just in there,
and somebody walked up to me and says, "What do you need? And I said, "I'm here
to help." And they gave me a stack of brochures and patted me on the head, and
said, "Here, go give these away."
[laughter]
Phil Noble:
So, I went out on the street corner - I'm sure they never expected to see me
again - I went out, handed them out, turned around, and came back and said,
"Okay. Now what?" And I've been coming back ever since.
Me: As a
9-year old, were you able to digest what was going on in the country at the
time, or were you just doing what your father told you to do?
Phil
Noble: No, it was exciting. I mean, politics for a 9-year old kid...to see
something on television and then the next day be able to -- quote, be a part of
it - at 9-years old, and it's -- you don't know what it is -- but you know that
it's something really important. And, to be sort of a part of
that...
Me: And that's what got you hooked?
Phil
Noble: That's what got me hooked. And then, you know, then he got elected
and the whole...even at, even at an early age, I mean, his inaugural address
really just, I mean this sort of "ask not" stuff...even as a kid...I understood
it. I understood exactly what he was talking about.
Me: It was
inspiring, right?
Phil Noble: Yes, absolutely. So then, other than
one time, one time four years later when my girlfriend was working for Barry
Goldwater -- I went to a Barry Goldwater rally -- but other than that, I've
never strayed since 1960.
Me: You mean from the Democratic
party?
Phil Noble: That's right. I've been a Democratic person
ever since.
Me: Did you feel you were instrumental in getting
Kennedy elected? You were a 9-year old at the time.
Phil Noble:
Well of course, I mean, it was 125,000 votes and I must have given out that many
brochures.
[more laughter]
So of course it made the
difference.
Me: Is that what Politics Online tries to accomplish
now through the Internet?
Phil Noble: Uh...you know, I think what
Politics Online tries to do is to say to people that the Internet is radically
changing politics and there's a unique opportunity for the next generation to
use the tools to remake politics in a way that we've never had before. And that
is just as exciting....even as to me as a 9-year old walking into [the Kennedy]
headquarters. And now, it's even more exciting because the change is global. The
change is bigger. The change is quicker. The change is...
Me:
...the change is instantaneous...
Phil Noble: ...you know, you can
literally change the world.
Me: Just from your own perspective,
being on the scene, meeting people who are involved in the process, what do you
think is going to be the biggest challenge going into this campaign as we narrow
the candidates and get our finalists?
Phil Noble: Well, I think a
couple of things can happen. Number one: I think Obama, if he stays hot, he may
raise a billion dollars, a billion with a big B.
Me: He's a rock
star.
Phil Noble: Well...he's beyond "he's a rock star." He's a
rock star who, you have to understand, is in the lead. And if he raises a
billion dollars, then that's enough to fund a revolution. Then you've got from
the White House to the courthouse, resources to really create...a fifty state
sweep.
Me: You're assuming he's going to get
elected.
Phil Noble: Yeah. I think so. I mean, well, I've been
wrong a lot, but I think he may, although I think he may have some trouble
today, super super Tuesday. But ultimately, I think he's going to win. And I
think McCain is a wonderful guy -- everybody recognizes he's a true patriot--
but I think he is going to sort of fade into becoming a bit player like Bob Dole
was in '96. He was just sort of a bit player in [Bill] Clinton's bridge to the
twenty-first century, all that kind of stuff. I think that's the potential, a
huge potential to have an impact in this country, and even bigger, perhaps even
as big as globally. Because there is enornous interest growing in this guy
[Obama] internationally, and as soon as the rest of the world figures out how to
-- quote, participate in our election -- they're going to. I mean, we may have a
half a billion people...
Me: They're already starting
to...
Phil Noble: Exactly. So, it's going to be the first global
U.S. election and what does that mean? And what are the rammifications for
Obama, and the U.S. and the foreign policy going forward? I just think that it's
a radically different amount of possibilities out there.
Me: You
said that Obama is using the new media in a way his opponents are not. Can you
give specific examples?
Phil Noble: Obama's people fundamentally
understood what they're doing is creating a movement, and providing the tools to
create the movement they want.
Me: The tools? You mean the tools
on the Internet?
Phil Noble: Yeah. The online tools. They don't
have a pay phone. They have a few donors, they call them up, and they say "Come
on, click on this link on our website" and then just make more phone calls. They
can turn around a half million phone calls in a few days.
Me: So
part of it is the fundraising. Is there any other aspect to it?
Phil
Noble: Well, it's everything, everything online. It's the fundraising, it's
the ability to enable people to go to their site and do things right now today,
in the next fifteen minutes, they are going to make a difference in Ohio and
Texas. From anywhere you want to go, from anywhere you are, at any time. And
that's stunning, a stunning development.
A friend of mine was in
Louisiana. They sent him into Louisiana, and he said, he showed up about two
weeks out. Obama showed up ten days out. Had nothing on the ground. Showed up
ten days out. Had a rally. Had 10,000 people show up. Got about 6,000 e-mails
out about [the rally]. Forty-eight hours later, they sent those supporters
e-mails, they said "Click here" on their website, then they made phone calls,
and they made about a half million bucks.
Me: You can't compete
with something like that...
Phil Noble: That's right. And, you
know, if Obama gets beat today and he turns around and says, hell, instead of
$60 million, he's going to raise $80
million...
[laughter]
Me: ...people are going to have their
say in this election...
Phil Noble: Of course! At some point, an
increase in amount becomes a difference in kind. It's a different kind of
election. It's totally different.
Me: It's the Cult of
Obama.
Phil Noble: Obama-mania. Ya gotta have
it.
[laughter]
Me: Thank you, Phil.
Phil
Noble: Absolutely.
3:17 p.m. So, there it is, dear readers. Thoughts
from the mind of an Internet Politics guru. And I've missed another seminar. But
what does that matter when you have the opportunity to speak with Phil Noble, am
I right?
Tuesday, March 4, 2008
A Rogue Interview with Phil Noble, Politics Online
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