Crossing The River:The
Coming of Age
of the Internet in Politics and Advocacy
by Karen A.B. Jagoda
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Highlights:
Provocative, informative essays and research
from leading political online strategists and party
insiders
Successful strategies and lessons learned,
insiders’ predictions made over the last six years, and
the Internet’s effectiveness for winning elections
Coverage and advice from all campaign levels,
local to national
"This is the single most informative,
comprehensive
collection on Internet politics since the beginning of
the revolution."
--Phil Noble
|
The political process is seeing the impact of
disruptive technologies that are leading to dramatic
changes in the marketplace of ideas and action.
Crossing the River: The Coming of Age of the
Internet in Politics and Advocacy, Karen A.B.
Jagoda, Editor,
documents how attitudes changed
about the convergence of the Internet and politics
from 1998 through the 2004 election.
Until only recently, the Internet played no role in
campaigns as television advertising, direct mail and
phone banks took the vast majority of campaign
budget dollars. By 2004, candidates effectively used
Internet tools for fundraising, persuasion, and
mobilization.
The focus of this collection of provocative essays
and research from a broad range of leading political
online strategists and Republican and Democratic
insiders is on the most effective use of online tools in
order to better allocate valuable campaign resources.
Candidates, political strategists, campaign mangers,
media planners and buyers, fundraisers, grassroots
organizers, public affairs experts, Web publishers,
political scientists, and entrepreneurs will gain
insights into this new political landscape through the
lessons learned and predictions from some of the
political and advocacy online pioneers of the 21st
Century.
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