Political Campaigns and Political Advertising: A Media Literacy Guide - Frank W. Baker
Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media "stories." Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text.
The Revolution Will Not Be Televised Revised Ed: Democracy, the Internet, and the Overthrow of Everything - Joe Trippi
When Joe Trippi signed on to manage Howard Dean's 2004 presidential campaign, the long-shot candidate had 432 known supporters and $100,000 in the bank. Within a year the most obscure horse in the field was the front-runner, with $50 million in the campaign till, thanks to Trippi and his team. The Revolution Will Not Be Televised is the incredible story of how Joe Trippi's revolutionary use of the Internet forever changed politics as we know it. Trippi's memoir cum manifesto offers a blueprint for engaging Americans in real dialogue—and is an instruction manual for how businesspeople, government leaders, and anyone else can make use of democracy. In a new afterword, Trippi reviews how these lessons have influenced the 2008 campaign, a race marked by higher voter interest than any other in recent history.
Access Denied: The Practice and Policy of Global Internet Filtering - Ronald J. Deibert (Editor), John G. Palfrey (Editor), Rafal Rohozinski (Editor), Jonathan Zittrain (Editor)
Many countries around the world block or filter Internet content, denying access to information--often about politics, but also relating to sexuality, culture, or religion--that they deem too sensitive for ordinary citizens. Access Denied documents and analyzes Internet filtering practices in over three dozen countries, offering the first rigorously conducted study of this accelerating trend.
Internet Politics: States, Citizens, and New Communication Technologies - Andrew Chadwick
In the developed world, there is no longer an issue of whether the Internet affects politics--but rather how, why, and with what consequences. With the Internet now spreading at a breathtaking rate in the developing world, the new medium is fraught with tensions, paradoxes, and contradictions. How do we make sense of these? In this major new work, Andrew Chadwick addresses such concerns, providing the first comprehensive overview of Internet politics.
The First Campaign: Globalization, the Web, and the Race for the White House - Garrett M. Graff
"In his lively new book, The First Campaign: Globalization, the Web and the Race for the White House, Garrett M. Graff... raises a lot of provocative questions about how candidates are grappling with 'the new campaign paradigm,' (which, he says, emphasizes a dialogue between candidates and voters, instead of a one-way conversation); how they are planning to chart America's course in a new, globalized world that is increasingly reliant on broadband communication and technological innovation; and how his own generation (born in the 1980s and 'more technologically savvy and more civic-minded than the one before it') regards the current state of politics.... [T]he astonishingly young Mr. Graff (who was born in 1981) proves in these pages that he is a cogent writer, willing to tackle large-scale issues and problems." - Michiko Kakutani, The New York Times.
Netizens: On the History and Impact of Usenet and the Internet (Perspectives) - Michael and Ronda Hauben
Ronda and Michael Hauben explore how Netizens, or individuals who have been consistently devoted to a particular online community or cause, have shaped the creation of the internet. The authors trace the history of the internet through netizens by looking at technical and social factors in its development. In their account, they focus on Usenet, the message areas of the internet which target every area of life, and through which conversations have gone global. The book is a reflection in exercising freedoms of citizenship in a technological world, a must read for active internet users wondering the past, present, and future of their involvement.
Millennial Makeover: MySpace, YouTube, and the Future of American Politics - Morley Winograd and Michael D. Hais
"According to the authors of Millennial Makeover: MySpace, YouTube, and the Future of American Politics, change is indeed on its way, and the magnitude of that change will be monumental a tectonic realignment of the sort that occurs about every four decades, leading to a fundamental shift in policy priorities and voter coalitions." --Michiko Kakutani, New York Times.
Mousepads, Shoe Leather, and Hope: Lessons from the Howard Dean Campaign for the Future of Internet Politics (Media & Power) (Media and Power) - Zephyr Teachout and Thomas Streeter
Howard Dean's campaign for president changed the way in which campaigns are run today. With an unlikely collection of highly talented and motivated staffers drawn from a variety of backgrounds, the Dean campaign transformed the way in which money was raised and supporters galvanized by using the Internet. Surprisingly, many of the campaign staff members were neither computer whizzes nor practiced political operatives, even though that is how some of them are identified today. This book allows key individuals in the campaign the chance to tell their stories with an eye to documenting the Internet campaign revolution and providing lessons to future campaigns.
The Future of the Internet - And How to Stop It - Jonathan Zittrain
This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity-and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation-and facilitating unsettling new kinds of control.
Here Comes Everybody: The Power of Organizing Without Organizations - Clay Shirky
Blogs, wikis and other Web 2.0 accoutrements are revolutionizing the social order, a development that's cause for more excitement than alarm, argues interactive telecommunications professor Shirky. He contextualizes the digital networking age with philosophical, sociological, economic and statistical theories and points to its major successes and failures. Grassroots activism stands among the winners—Belarus's flash mobs, for example, blog their way to unprecedented antiauthoritarian demonstrations. Likewise, user/contributor-managed Wikipedia raises the bar for production efficiency by throwing traditional corporate hierarchy out the window. Print journalism falters as publishing methods are transformed through the Web. Shirky is at his best deconstructing Web failures like Wikitorial, the Los Angeles Times's attempt to facilitate group op-ed writing. Readers will appreciate the Gladwellesque lucidity of his assessments on what makes or breaks group efforts online: Every story in this book relies on the successful fusion of a plausible promise, an effective tool, and an acceptable bargain with the users. The sum of Shirky's incisive exploration, like the Web itself, is greater than its parts.
I'll Be Sober in the Morning - Chris Lamb
A collection political, comebacks, putdowns, and ripostes over the last 2500 years, with 12 humorous illustrations by Steve Steglin. Chris Lamb is a professor of Communication at the College of Charleston in Charleston, SC, where he primarily teaches journalism. I’ll Be Sober in the Morning: Great Political Putdowns, Comebacks and Ripostes is his fourth book.
The New Blue Media: How Michael Moore, MoveOn.org, Jon Stewart and Company Are Transforming Progressive Politics - Theodore Hamm
The penetrating—and entertaining—story of the rise of a new generation of liberal media figures, from Jon Stewart and Michael Moore to MoveOn and the blue blogosphere. With a combination of technological savvy, irreverent humor, and acerbic critique, a handful of media personalities, blogs, outlets, and politically based organizations—from The Onion to Jon Stewart to the Daily Kos—are transforming American politics and culture, and the stories of where these outlets came from and how they got so powerful are just as entertaining as watching them in action. In this crisp, engaging account, journalist and historian Theodore Hamm chronicles the humble and often surprising origins of the people, the publications, and the netroots pioneers that are now household names. He also brilliantly illuminates how this "New Blue Media" both drew upon the traditional strategies of the left and also developed new ones in order to create a wholly innovative media movement.
Blogwars: The New Political Battleground - David D. Perlmutter
In Blogwars, David D. Perlmutter examines this rapidly burgeoning phenomenon, exploring the degree to which blogs influence--or fail to influence--American political life. Challenging the hype, Perlmutter points out that blogs are not that powerful by traditional political measures: while bloggers can offer cogent and convincing arguments and bring before their readers information not readily available elsewhere, they have no financial, moral, social, or cultural leverage to compel readers to engage in any particular political behavior. For many Internet users, blogs are the news and editorial sites of record, replacing traditional newspapers, magazines, and television news programs. Blogwars offers the first full examination of this new and controversial force on America's political landscape.
Web Campaigning (Acting with Technology) - Kirsten Foot
The use of the Internet in US political campaigns has developed extensively over the course of the last few election cycles. In Web Campaigning, Kirsten Foot and Steven Schneider show the evolution of political campaigns' Web presence using hundreds of Web sites produced between 2000 and 2004. Their approach and specific focus have made this book a one-of-a-kind contribution to the study of political Web communication. A digital installation available on the Web highlights core concepts discussed in the text with examples drawn from archived campaign Web sites.
Momentum: Igniting Social Change in the Connected Age - Allison Fine
This volume, by social entrepreneur Alison Fine, gives activists a guide for engaging the social media to spark social change. Harnessing the Social Media, Moving Power to the Edges, and Replacing Top-Downers with a Democratic Side-to-Side Style are all basic concepts Fine explains in terms of successful examples. Upbeat and humorous, the volume presents a wealth of content that creates a user-friendly web route to success. Now is the moment for social change-makers the author explains and "We don't need to be bigger, we just need to work smarter." This volume is sure to help entrepreneurs and activists everywhere do exactly that.
Terror on the Internet: The New Arena, the New Challenges - Gabriel Weimann
In this timely and eye-opening volume, Gabriel Weimann reveals that terrorist organizations and their supporters maintain hundreds of websites, taking advantage of the unregulated, anonymous, and accessible nature of the Internet to target an array of messages to diverse audiences. Drawing on a seven-year study of the World Wide Web, the author examines how modern terrorist organizations exploit the Internet to raise funds, recruit members, plan and launch attacks, and publicize their chilling results. Weimann also investigates the effectiveness of counterterrorism measures and warns that this cyberwar may cost us dearly in terms of civil rights.
Crossing the River: The Coming of Age of the Internet in Politics And Advocacy - Karen A. B. Jagoda
Crossing the River: The Coming of Age of the Internet in Politics and Advocacy, Karen A.B. Jagoda, Editor, documents how attitudes changed about the convergence of the Internet and politics from 1998 through the 2004 election.
"This is the single most informative, comprehensive collection on Internet politics since the beginning of the revolution."
--Phil Noble, Founder of PoliticsOnline.
The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything - Joe Trippi
When Joe Trippi signed on to manage Howard Dean's 2004 presidential campaign, the long-shot candidate had 432 known supporters and $100,000 in the bank. Within a year, Trippi and his energetic but inexperienced team had transformed the most obscure horse in the field into a front-runner, creating a groundswell of 640,000 people and raising more money than any Democrat in history -- more than fifty million dollars -- mostly through donations of one hundred dollars or less.
This is the story of how Trippi's revolutionary use of the Internet and an impassioned, contagious desire to overthrow politics as usual grew into a national grassroots movement and changed the face of politics forever. But it's also more than that.
Taking Back Politics: An Insider's Guide to Winning - Cathy Allen
Taking Back Politics is the first comprehensive, up-to-date guide on running for office. More than a how-to text, this book is a rare glimpse into the inner sanctum of today's rough-tough politics. It offers hundreds of tips on how to run and how to win, without having to break your budget. Cathy Allen has run more than 150 campaigns in 30 states and three continents. Her Seattle-based company, Campaign Connection, has amassed an impressive list of successful statewide, congressional, issue and legislative election victories. Campaigns & Elections magazine named Allen one of the most powerful women in American politics - and this book explains why.
25 Fundraising Secrets - Joe Garecht
A must have book for any political campaign, non-profit organization or charity.
No campaign, charity, or non-profit organization can survive without fundraising. Fundraising is the lifeblood of your effort. Without money, you can't get your message out, do charitable work or win elections.
You must raise funds - this book will show you how.
"25 Fundraising Secrets - Raise More Money, Guaranteed!" contains strategies and techniques guaranteed to help your organization or campaign raise the money you need.
The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top - David Morey
After over 25 years of working with top companies, David Morey and Scott Miller have found that the largest corporations are at their best when they act small--not as an arrogant incumbent, but a hungry insurgent. The Underdog Advantage analyzes the success of this model and shows how even great companies often stray from the insurgent path--and end up paying the consequences.
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